They say content is the king. Content plays the most important role in bringing relevant traffic to the website. When a visitor comes to a website the first thing that attracts the attention is the aesthetics. But aesthetics are just to please the senses. When a visitor comes to a website he looks for information rather than its beauty. Therefore, content is believed to be of utmost importance. If there is no required information or relevant information in the website then the visitor would not prefer coming to the website.
The article should be unique and rich with keywords. The keywords density should be appropriate as per the content. If you do not want the search engine to slap the website as spam then make sure that the keyword density is not high. The article should be well written, informative and free from errors. Readers pay a lot of attention when they go through the article in the website. Therefore, make sure that the article contains required information. Just filling the article with fluff is a sin.
One of the best ways of article writing is to add a light humour to your style. Humorous style of writing attracts more attention than an article that speaks of facts and figures. Therefore, if you have a flair for writing things with a tinge humour you can be assured that the website would get good amount of traffic.
Every writer has his unique style of article writing. As a writer he should build his signature style as people who visit the website often know the writer by his style. Therefore, the style of writing should be unique and interesting. Adhere to this style and explore new ways of describing the content to attract more readers.
